How to Write Your Email Signature – Part 3

In the past two weeks, we’ve been taking a deep dive into your email signature and discovering how something that most people would barely think about can have a significant impact on your presence and your branding.

So far, we’ve looked at how to craft a Closer that builds rapport and establishes authority, as well as how to write your Name and Designations to convey that you’re an expert without overwhelming potential clients.

This week, we’re taking a look at the 5th component of a stellar email signature, your Marketing Call-to-Action.

1. Your Call-to-Action

There’s a little phrase I like to keep in mind when I’m doing anything business-related:

Always Be Seeding

It’s very closely related to the more common phrase, Always Be Selling, but I prefer this more subtle approach to ensuring that as many as people as possible know what I do and how I can serve them.

I interpret ‘Always Be Selling’ as always be making offers. I’ve seen many online marketers do this over the years and it gets exhausting to be in their circles. Yes, if I have an immediate need and it happens to match up to what they happen to be selling in that moment, I might throw a little money their way to get an inexpensive info-product just to ‘check it out’.

But, what I won’t do is invest in a high-level service with someone who is always pushing, pushing, pushing.

I want to know, like, and trust the people that I work with.

I want to build real relationships that develop over a real amount of time.

And it’s hard to do that when someone is constantly up in my face ‘shouting’ BUY MY THINGS!!!

At the same time, I don’t want to make the mistake that I see far too many soulpreneurs and coaches make which is NEVER mentioning the services and products that they have that can help their Ideal Client.

There is far too much hiding in the soul-based business space. Far too much fear around visibility.

So, I think we can find a middle ground, and I always look for that balance between hiding and haranguing.

Over the year, I’ve come to love this more elegant approach of Always Be Seeding.

Here’s the image: When I’m seeding, I’m tossing abundant seed out onto fertile soil. Some of it will take and produce beautiful crops. Some of it will fall on rocky soil, or shallow soil, or have to contend with overwhelming weeds.

But some of it will grow and prosper.

And it’s not my job to control and force and push the seed out onto the ground.

It’s not my job to stand over it and shout at it to grow faster or better or condemn it as ‘lazy seed’.

It’s my job to stand in my place, toss that beautiful seed out into the soil and then nurture it, water it, fertilize it, and give it the time it needs to do it’s thing.

It’s my job to trust the process.

That can be hard, but it’s the only way to grow my business without slipping into burnout and overwhelm.

As a result, I’m always looking for new and effective ways to always be seeding.

And one of the best is in your email signature.

How? It’s quite simple.

At the bottom of your email signature, include one or two lines that invite the reader to find out more about what you do.

It’s called a ‘call-to-action’ because you’re inviting them to take a concrete action. To ‘click here’ or ‘read this’ or ‘download that’ to move them a step further along your marketing path and into deeper rapport and intimacy with what you do.

You’re inviting them to get to know you better so you can nurture that relationship at a deeper level.

Here are the 7 criteria I have for a good ‘ask’ or call-to-action:

1. It invites them onto your email list.

2. It highlights your current marketing focus.

3. It addresses a specific pain point of your Ideal Client.

4. It handles a specific objection that you know your Ideal Client might have.

5. It is quickly consumable.

6. It is easily consumable.

7. It provides a quickly, easily, actionable win.

When you create a call-to-action that satisfies these criteria you build your marketing power by building your list, you empower your ideal client by helping them solve a problem, and you build trust as an expert who can help them ‘get the job done’.

This could be as simple as inviting them to download a recent article or recording you created.

Or, it could be a more formal ‘lead magnet’ that you use to strategically seed your services with your Ideal Client.

Which is what we’ll be creating in February, inside The Academy. 

Thinking strategically about how to build your business in alignment with your Soul Mission is what I do with all my clients. Getting those big dreams out of your head and onto paper and then manifested out in the real world where they can make an impact is always the goal.

So, start small, and keep taking baby steps toward your dreams and goals and desires by making sure that every email you write has a compelling call-to-action that will inspire your Ideal Client to take action and change their world.

And, if you’re not sure how, get into The Academy and we’ll walk through it together.

Remember: You’re here to change the world and we’re here to help.

What questions do you have? Just respond to this email and let’s get you sorted.

It’s a New Year and now is the time to make magic happen.

#1 

3 Essentials to Build a Successful, Profitable – and Sustainable! – Coaching or Soulpreneur Business

In this powerful training – that comes complete with an 18-page workbook! – I share with you what I’ve learned about what to focus on – and what not to focus on! – when you’re building to your first six-figures in your soul-based service business.

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